Why Small Businesses Should Be Blogging

  • 77% of Internet users read blogs.
  • 82% of consumers enjoy reading relevant content from brands.
  • 81% of consumers trust advice and information from blogs.
  • Small businesses that blog get 126% more lead growth than those who do not.
  • Physical address
  • Email address
  • Phone number
  • Contact form
  • Niche sites. For example, once I publish new blog posts on my blog, I then repurpose that content to sites like LinkedIn, Medium, and Inbound.org. This helps me proliferate my content beyond my website, which increases the number of people exposed to my content.
  • Facebook Groups. With categories ranging from relationships, business, art, and fitness, joining a group that’s relevant to your industry can play a critical role in gaining awareness for your business.
  • Reach out to influencers to be featured as a guest blogger.
  • Partner with like-minded companies who are not competitive to cross-promote each other’s products/services within blog posts.
  • Target long-tail keywords. These are keyword phrases that are lower in search volume and therefore, less competitive.
  • Comment on relevant articles around the web. The key to success with this one is to make sure you aren’t just promoting your business, but genuinely providing thoughtful responses and feedback.
  • Use relevant hashtags and tags across social media sharing out your blog posts.
  • Combining similar blog topics and turning them into different content pieces such as an infographic, checklist, guide, etc.
  • Contests
  • Free Giveaways
  • Challenges
  • Quizzes
  • Short videos for behind the scenes footage
  • Surveys

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Suttida

Suttida

Entrepreneur. Raising a business and babies. Avid blogger. Digital marketing enthusiast. Love to get shit done. Learn more: suttida.com