Want to Start and Build a Six-Figure Side Hustle? Do This. (Part Three)

Conducting Effective Keyword Research

In today’s market, ranking on search engines is extremely important. Not sure how important it is? Check out these statistics:

Long-Tail Keywords

The key to ranking highly on Google is using the right keywords in the right way. So what are the right keywords? The goal is to get the people who are looking for a site like yours to find you. So when choosing keywords, focus on intent.

Keyword Research Tools

So should you just guess? Definitely not. There are many tools out there that can help you make informed decisions about what keywords you should target.

Integrating Your Keywords

Once you know what keywords you want to target, make sure they are mentioned on your website several times. Have them in headings, within blogs, in the alt text of your pictures, and any other place it makes sense. Always make sure that the keywords are organic in their usage; write for the people first and the algorithm second. Not only will keyword stuffing make you seem disingenuous (and not make sense to any humans visiting your site) but with search engine algorithms being updated regularly, they are learning to avoid sites that just stuff keywords in with no rhyme or reason.

Blogging: Creating Content that Converts

Once you know what keywords you want to focus on, you should create content around those topics. Explain why you got into this business or why you are the best option for your customers. Expound on the roadblocks many people face and how your product or service resolves their issues.

Content Clusters

Buyer’s Journey

Another thing to consider when you are planning out blog topics is the buyer journey, which is often referred to as TOFU, MOFU, and BOFU.

Promoting Your Side Hustle

There has never been a better time to promote a side hustle. Whereas advertising of the past required print ads or radio and tv spots, it is extremely easy for anyone to advertise digitally — with an excellent ROI. Digital advertising is not only cheap and easy, but with calculated targeting metrics, you can make sure you get in front of the right people — those who may actually be interested in your product.

Google Ads

This is one of the big ones. Along with Facebook ads, Google Ads is the most dominant digital advertising platform on the Internet today. The statistics are stunning: Google owns the world’s largest online display advertising network.

Facebook Ads

Even though Facebook is still a teenager, it has already transformed the digital ad landscape. Along with 2.41 billion active users and being the third-most visited website on the Internet, an average Facebook user clicks on 11 ads per month. And according to one survey, 26% of Facebook users who clicked on ads reported making purchases.

Instagram Ads

Instagram has become the shining star within the Facebook suite of digital properties. One of the many reasons is its stellar engagement. Over one billion people use Instagram every month and 500 million people use Instagram stories every day. This year, the average Instagram user will spend 28 minutes per day on the platform. Instagram is also great for advertisers, as one-third of the most-viewed Instagram Stories are from businesses.

LinkedIn Ads

LinkedIn is obviously known as the straightlaced, professional network. In the past few years, it has experienced stellar growth around the world.

Twitter Ads

Even though it may not be the biggest social media platform, Twitter takes up much of our daily conversation. It has around 145 million monetizable daily active users who discuss everything from politics and business to the latest meme. While the user base isn’t expected to grow at the stellar growth rate as experienced in the past, hundreds of millions of Twitter users visit the platform and engage with each other.

Wrapping It Up

In this series, we have gone from registering a domain for your side hustle to in-depth marketing techniques. Take a second to appreciate how far you have come. However, there is still more work to do. After all, a side hustle has to include that hustle. Be proud of the accomplishments you have made, but never stop working to improve, expand, and use every dollar to the best of its ability. As you do so, you will see your side hustle go from providing a couple hundred dollars a month to six-figures.

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Suttida

Suttida

Entrepreneur. Raising a business and babies. Avid blogger. Digital marketing enthusiast. Love to get shit done. Learn more: suttida.com