The Beginner’s Guide to SEO

SEO Explained

3 Reasons to Invest Time and Talent in SEO

1. Most Organic Traffic is Driven by SEO

2. SEO Provides Residual Value

3. SEO Establishes a Brand’s Credibility

Step-by-Step Guide on SEO for Beginners

Step 1: Make Sure Your Site is Accessible to Search Engine Crawlers

1. Find Out How Many of Your Site’s Pages are Indexed

2. Allow Web Crawlers to Find Your Most Important Pages

  • Don’t put relevant pages behind user log-in requirements or forms.
  • Always link your pages to your site’s primary page to give crawlers a bridge to get there.
  • Make sure your mobile navigation has the same results as your desktop navigation.

3. Use a Site Map

Step 2: Optimize Your Content with Relevant Keywords

1. The Secret of Keywords: How to Choose the Best Keywords for Your Content

  • If your site is new, choose a keyword with a score of 50 or below.
  • It’s okay to choose a keyword with low search volume, as long as it’s also a low competition keyword.
  • Keep trying different keyword variations until you find one that matches all your criteria.

2. How Long-tail Keywords Direct Quality Traffic to Your Site

3. Synonymous Keywords: The Sprinkles on Your Content

4. Basic Guidelines on Using Keywords in Your Content

  • Where you place keywords is just as important as which keywords you use. A good practice is to always use your focus keyword in your heading and sub-headings. Also, use your focus keyword in the first and last paragraph of your content.
  • Use as many synonymous keywords as you naturally can in the body of your text.
  • Don’t overstuff keywords. Generally, a keyword density of below 3% is good. To find your content’s keyword density, you can use a tool like Yoast.
  • Write your content naturally. Remember, you’re writing for readers first and robots next.

5. Using Keywords to Beat Your Competition

Step 3: Optimize Content to Rank Well on Search Engines

1. Content that Answers Users’ Needs

2. Well-Established Authority

3. Easily Digestible and Trustworthy Presentation

4. Original Content that Stands Out

5. In-Depth Blogs

Step 4: Learn the Technical Side of SEO

1. Use Schema Markups to Create Rich Snippets

  • Your company’s operating hours
  • Customer ratings and reviews
  • Your product’s pricing range

2. Polish Your Meta Description

3. Pepper Content with Quality Links

Attach the Right Metrics to Measure Your SEO Success

1. Measure How Effective Your Content Is

2. Measure the Quantity and Quality of Your Traffic

Moving Forward with SEO: How to Rank Well Throughout Time



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Entrepreneur. Raising a business and babies. Avid blogger. Digital marketing enthusiast. Love to get shit done. Learn more: