How to Build Out Your Digital Advertising Plan

  • What is your positioning?
  • What type of messaging are you going to test?
  • Who is your target audience?
  • Which ad platforms will you advertise on?
  • What’s your budget?
  • What are your projected results?

Know What You Want to Achieve

  • Instill processes that will help you collect data to understand which advertising channel is driving the best results for the lowest cost
  • Processes to implement would include lead scoring, segmentation, and content personalization
  • Implement A/B testing and even multivariate testing to figure out which messaging works best for driving the best results

Make Sure Tracking Is In Place

  • Knowing where your traffic is coming from
  • Knowing which campaign is driving the best leads
  • Knowing which messaging is driving the best engagement
  • Helping you infer the ‘why’ behind actions being taken

Adopt Growth Hacking

  • Pivot where you’re seeing better traction
  • Testing as much as you can so you can see what’s working
  • Quickly collect data in a short amount of time
  • Lower cost

Choose Your Advertising Channels

Google Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

Twitter Ads

Final Thoughts



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Entrepreneur. Raising a business and babies. Avid blogger. Digital marketing enthusiast. Love to get shit done. Learn more: