How I Generated a 603% ROI from One Blog Post

  • Growth in my website traffic. Let’s be real and honest here, I only had 200–300 people visiting my site a month when I started in January of this year.
  • I had Google Adsense on my blog and saw that the revenue continued to grow and come in more consistently every day.
  • I’ve grown my email list of subscribers. Truth be told, some of the subscribers don’t necessarily fit my target audience because there are a lot of people just wanting links back to their website or to sell me something. However, the majority are eager aspiring entrepreneurs and marketing professionals who want to learn.
  • I’ve seen the time, effort, and money I’ve invested in my blog have over a 600% ROI, which I’ll explain as we dive more into this blog post.
  • Businesses that blog experience twice as much website traffic as businesses who don’t.
  • 80% of Internet users interact with both social media sites and blogs.
  • Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.
  • Blogging is the third most common content marketing strategy, after video and eBooks.
  • 70% of people would rather learn about a company through articles rather than advertisements.
  • 55% of bloggers say they see results from blog posts with 2,000 words or more.
  • Bloggers who invest more time and publish more frequently see better results.

Be Clear With What You Bring to the Table

Find the intersection between what you know you’re going to love doing and what you’re good at. Self-awareness is going to accelerate your path to being successful with your blog.

Create a Blogging Strategy

It doesn’t matter if you’re in the B2B or B2C arena, the importance of developing content that will resonate with your target audience should be a top priority.

  • 75% want to generate quality leads
  • 86% want to build brand awareness
  • 79% intend to educate their audience
  • 75% expect their content to build credibility and trust

Lay Out Your Goals

Figuring out what you want to achieve and how you will get there is all tied into your overall blogging strategy, but know that laying out actual goals will be even more effective.

Have a Revenue Plan

If you’ve read this far, then here’s exactly what you came here for. I’m going to walk you through the exact revenue plan I put in place to generate a 603% ROI with just one blog post. When I started blogging, I knew I wanted to give away the knowledge I had around entrepreneurship and digital marketing. I gave away free content that gave my target audience insight on how they could generate traffic, leads, and sales.

Focus on Valuable Content

Analyze what your target audience is searching for and choose topics that align with these searches. More importantly, figure out how to position your blog posts to help alleviate your target audience’s pain points, drive curiosity, and show your expertise — these will all be to your advantage.

Wrapping It Up

I’ve covered a LOT of expert tips and strategies that are proven to grow blog traffic. But the most important thing to remember above any methodology is this: focus on the content quality and design it for your readers.



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Entrepreneur. Raising a business and babies. Avid blogger. Digital marketing enthusiast. Love to get shit done. Learn more: