Did you know that 86% of sales professionals agree that helping the customer consider all possible options and alternatives is important? In fact, companies with a sales enablement team are 52% more likely to have a sales process that’s tightly aligned with the buyer’s journey.

What does all of this tell you?

In short, the more resources you can provide your sales team with, the better — right? Absolutely. However, like any company, it has to start from the top. As the saying goes, “the most expensive cost to any company is poor leadership.” …

Growing a business is no small feat. The amount of time, effort, and investment that is required can be overwhelming. However, should these efforts yield positive results, the ability to continue growing your business can present a multitude of opportunities that will pave the way for larger endeavors.

Given 81% of customers nowadays research a product or service before making a purchase online, having an online presence to help foster sales is key. …

As many businesses start to look at what 2021 has in store for growth, marketing is typically one of the key drivers to fostering that growth. Not only this, the push for awareness, relevant website traffic, lead generation, and sales are all things that live under the marketing wheelhouse.

Rather than looking at a set of trends to watch out for 2021, I want to position this blog post around the following key items:

  • Why businesses need to allocate more money and resources to marketing
  • How to get a head start with planning your 2021 marketing initiatives
  • What specific marketing…

The rewards of entrepreneurship can be enough to make many jump in with both feet. Typically, you see the beginning of an entrepreneur’s journey — which is full of excitement — and then you see the success that the journey brought. Very rarely do you see what happens in between. It’s truly in the process and the steps that are taken each and every day that really yield any success.

So what exactly does the entrepreneurship landscape look like? Here are some key stats:

Why Entrepreneurship?

The answer to this might be apparent for many who start their own businesses. It’s quite…

Traditionally, the school of thought when it came to marketing was that it was just about TOFU (top of the funnel) initiatives, and it was difficult to tie marketing into an ROI model that showed revenue contribution.

In the B2B marketing world, what could make or break your initiatives boils down to ensuring that both marketing and sales are tightly aligned. This means that they each have processes, tools, and people in place to track and measure the entire buyer journey.

With that also comes a true collaboration between sales and marketing to ensure that quality leads are not being…

Entrepreneurs are truly a unique breed. You might even go as far as to say there are only two types of people in the world: entrepreneurs and everyone else. They’re dreamers and doers, the people who come up with ideas that are crazy enough to work and then set about bringing those ideas into reality. They constantly wear many hats and never stop learning.

Being an entrepreneur is not easy. A lot of people fall in love with the idea of the rewards that entrepreneurship brings and the lifestyle it provides — however, the process of getting there can be…

I’ve told this story plenty of times, but for those who are just finding my blog for the first time, here it is again: At the start of this year, I decided to take blogging a bit more seriously. I wanted to regularly publish new blog posts every week and use my blog as an outlet for the experiences I encountered. I wanted to help individuals who were wanting to venture into the realm of entrepreneurship and also the executives who were needing to find ways they could develop a solid digital marketing plan that would foster growth initiatives.


Recently, I was on The Lisa Show and discussed how anyone who’s interested in starting a business, especially a side hustle, can get the ball rolling. Believe it or not, starting a business doesn’t require you to have a college degree or even tons of knowledge around entrepreneurship. So many people get bogged down with having to get everything just right before even getting started, and that can actually hinder progress.

If you’ve been following the 3-part series I put together around starting a six-figure side hustle, then this blog post will be perfect for you. Today, I will highlight…

Some people start their side hustle to earn an extra couple hundred bucks a month, and some are thinking bigger. If you’re like me and the people who subscribe to my blog, you intend to build a six-figure side hustle.

Further, you’re not looking for shortcuts or any ‘get rich quick’ solutions. Rather, you’ve discovered your passion and the market demand for it. Now, you really need to find viable ways to start generating revenue.

If you have been following this series, you have already created a website and started some marketing initiatives, and developed financial goals while organizing the…

There are many opportunities available if you are looking for clients in the B2B market, but the competition is fierce. Check out these stats to find out why B2B marketing is in a category of its own:

  • Most B2B buyers are already 57% through the buying process before they ever meet with a representative.
  • Only 20% of B2B buying decisions are based on the price or the actual offering — 80% of buying decisions are based on the buyer’s direct or indirect customer experience.
  • 80% of business buyers like learning about a brand from an article series more than from…

Suttida Yang

Entrepreneur. Raising a business and babies. Avid blogger. Digital marketing enthusiast. Love to get shit done. Learn more: suttidayang.com

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