Did you know that 86% of sales professionals agree that helping the customer consider all possible options and alternatives is important? In fact, companies with a sales enablement team are 52% more likely to have a sales process that’s tightly aligned with the buyer’s journey.

What does all of this…


Growing a business is no small feat. The amount of time, effort, and investment that is required can be overwhelming. However, should these efforts yield positive results, the ability to continue growing your business can present a multitude of opportunities that will pave the way for larger endeavors.

Given 81%…


As many businesses start to look at what 2021 has in store for growth, marketing is typically one of the key drivers to fostering that growth. Not only this, the push for awareness, relevant website traffic, lead generation, and sales are all things that live under the marketing wheelhouse.

Rather…


The rewards of entrepreneurship can be enough to make many jump in with both feet. Typically, you see the beginning of an entrepreneur’s journey — which is full of excitement — and then you see the success that the journey brought. Very rarely do you see what happens in between…


Traditionally, the school of thought when it came to marketing was that it was just about TOFU (top of the funnel) initiatives, and it was difficult to tie marketing into an ROI model that showed revenue contribution.

In the B2B marketing world, what could make or break your initiatives boils…


Entrepreneurs are truly a unique breed. You might even go as far as to say there are only two types of people in the world: entrepreneurs and everyone else. They’re dreamers and doers, the people who come up with ideas that are crazy enough to work and then set about…


I’ve told this story plenty of times, but for those who are just finding my blog for the first time, here it is again: At the start of this year, I decided to take blogging a bit more seriously. I wanted to regularly publish new blog posts every week and…


Recently, I was on The Lisa Show and discussed how anyone who’s interested in starting a business, especially a side hustle, can get the ball rolling. Believe it or not, starting a business doesn’t require you to have a college degree or even tons of knowledge around entrepreneurship. …


Some people start their side hustle to earn an extra couple hundred bucks a month, and some are thinking bigger. If you’re like me and the people who subscribe to my blog, you intend to build a six-figure side hustle.

Further, you’re not looking for shortcuts or any ‘get rich…


There are many opportunities available if you are looking for clients in the B2B market, but the competition is fierce. Check out these stats to find out why B2B marketing is in a category of its own:

  • Most B2B buyers are already 57% through the buying process before they ever…

Suttida Yang

Entrepreneur. Raising a business and babies. Avid blogger. Digital marketing enthusiast. Love to get shit done. Learn more: suttidayang.com

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