7 Effective Marketing Strategies for Business Growth

1. Teach and Add Value Through Blogging

  • 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).
  • When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
  • 4X as many consumers prefer to watch a video about a product than to read about it.

2. Have a Deep Understanding of Your Audience

  • 76% of customers expect companies to understand their needs.
  • More than 80% of companies who prioritize customer experience are reporting an increase in revenue.
  • Customers will spend 17% more for a good experience.
  • Customer-centric companies are 60% more profitable than companies that aren’t.

3. Get Social and Encourage Others to Participate

  • Specific: Be clear. Does “increase engagement” mean you want 100 new followers or 1,000? Making your social media goals specific helps you track progress and measure success.
  • Measurable: Every goal needs some kind of metric. “Improve customer service” is a great concept, but it’s not a goal unless you have a way to measure that improvement.
  • Attainable: Your social media goals should absolutely require you to stretch, but they should be within reach if you put in the required work.
  • Relevant: This is the piece that ties your goal-setting back to larger business objectives. If your goal involves increasing Facebook likes, for example, make sure you understand how that will benefit the business.
  • Timely: Deadlines keep everyone accountable. Include a timeframe for the completion of your goal so you know when to check in on your success. You might also want to include some milestones along the way for incremental check-ins.

4. Get Conversational with Email

  • When your emails are engaging and interactive, you’ll begin building relationships with your customers. Each stage of your email marketing campaign should be engaging and should help educate your customers.
  • You may choose to have a short quiz to help guide your customers to products you offer that are best suited to their needs. This type of engaging content also helps you educate your customers about what you offer and creates an air of authority for you. When a customer is in the awareness/engagement stage of the buying journey, your interactive emails can help push them toward the consideration and buying stages.
  • If a customer has valuable interaction from your emails, they’re more likely to buy. Plus, they may be willing to share some of their personal data with you, allowing you to segment them and further personalize emails that guide them to a purchase.
  • You may also wish to include a video or link to a video that demonstrates your products or gives insights into the benefits of your services. In fact, landing pages that have videos have 80% more conversions than landing pages without videos.
  • Ad fatigue. This can happen very quickly if not controlled, so push to have anywhere between 7–10 different ads per month. You can even push for more if you have the necessary resources to help.
  • Cap impressions to 2 per user per day.
  • Rotate creatives from static to animated.
  • Continue A/B testing in conjunction with your landing pages. It’s important to understand which generate the most clicks and how you can then turn those clicks into conversions.

6. Use Instagram for Microblogging

7. A/B Test What You Can

Higher Conversion Rate:

Lower Bounce Rate:

Wrapping It Up

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Suttida

Suttida

Entrepreneur. Raising a business and babies. Avid blogger. Digital marketing enthusiast. Love to get shit done. Learn more: suttida.com