10 B2B Demand Generation Strategies to Boost Your Market Share

  • 93% of small business owners and marketers use Facebook
  • 88% of B2B businesses use Facebook for marketing
  • 75% of B2B SMB marketers use Facebook ads
  • 78% of trade show attendees travel 400+ miles for a show (providing you with a wide national audience)
  • 46% of attendees are company executives or upper management — and 81% have buying authority
  • 39% of B2B marketing budgets are allocated for exhibitions
  • Cost-per-lead
  • Traffic lead-ratios (for your website, social media presences, etc.)
  • Continuous form conversion rates
  • Specific engagement (email opens/CTRs, Facebook “likes”)
  • Seminars
  • Webinars
  • Conventions
  • eBooks
  • Reports and studies
  • Trade shows
  • Company websites
  • SEO
  • Targeted profiles improve content development and marketing
  • When you can point to specific identifiers and outline your segments, you can market better. A few examples of ways to slice segments include geography (east coast vs. west coast clients), market segment (high-end or cost-effective products), or loyalty (new clients vs. old, committed ones).
  • Business alignment with buyer profiles leads to conversions
  • While your segments should affect your business model from the very beginning, remember that the market is fluid. You may need to change your strategies based on a segment that’s moving very differently than it was four years go. This information can change the way you market and even develop services to maximize revenue and returns.
  • Customer Funnel Visualization — Take the guesswork out of the customer journey at all locations in your pipeline and sales funnels. Leverage visual reports to help you see your customer pathways through multiple lenses.
  • KPI Monitoring and Analytics — You don’t have to go over-budget on to gain an in-depth look at what’s happening on your website and with your campaigns. In fact, a lot of businesses get by with Google Analytics as a starting point before investing in additional analytical tools.
  • Lead Analysis — Is every lead worth the same amount of energy and resources? Of course not. Look at which tools best help you assess the value of leads and perform sophisticated lead scoring help you get specific about where you place your valuable energy and resources.

Entrepreneur. Raising a business and babies. Avid blogger. Digital marketing enthusiast. Love to get shit done. Learn more: suttida.com

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Entrepreneur. Raising a business and babies. Avid blogger. Digital marketing enthusiast. Love to get shit done. Learn more: suttida.com

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